Privacy Policy

1. Introduction

Vivid Cascade ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vivid-cascade.com and use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Business information (company name, job title)
• Communication preferences
• Information provided in contact forms and inquiries

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on our website
• Referring website addresses

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie usage, please refer to our Cookie Policy.

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our services
• To communicate with you about our services
• To respond to your inquiries and support requests
• To send marketing communications (with your consent)
• To improve our website and services
• To comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Consent: When you provide explicit consent for marketing communications
• Legitimate Interests: To operate our business and improve our services
• Contract Performance: To fulfill our contractual obligations
• Legal Compliance: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist in our business operations
• When required by law or legal process
• To protect our rights, property, or safety
• In connection with a business transfer or acquisition

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication systems
• Employee training on data protection

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. The retention periods vary depending on the type of information and purpose of processing.

8. Your Rights

Under GDPR and UK data protection laws, you have the following rights:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent at any time

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than the United Kingdom. We ensure that such transfers are made in accordance with applicable data protection laws and implement appropriate safeguards.

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.